At Venta Global, we specialize in automotive lighting solutions that elevate vehicle design, safety, and customer experience. In this case study, we explore how our partnership with the Morgan Motor Company, a legendary British car manufacturer, led to the successful modernization of the Morgan’s new models—without compromising its handcrafted legacy.
The Client: Morgan Motor Company
For over 100 years, Morgan has hand-built luxury sports cars, known globally for their craftsmanship and vintage aesthetics. As Morgan evolved its vehicles to meet the demands of modern drivers, the team needed a supplier that could deliver:
- Faster, more efficient installation
- Enhanced quality and consistency
- Bespoke lighting systems that reflect Morgan’s brand DNA
The Solution
Morgan chose Venta Global as its lighting partner due to our ability to deliver high-performance, customizable, and aesthetically integrated LED headlight and interior lighting systems. Our flexible project management approach made us an ideal fit for Morgan’s low-volume, high-precision production needs.
Key Deliverables:
- Custom interior lighting tailored to their new models
- Advanced LED headlamp systems offering superior projection and road safety
- Full project transparency, with agile updates and flexible adaptation to changes
The Results: Enhanced Safety, Quality, and Customer Experience
Thanks to our collaboration:
- Forward visibility and night-driving safety significantly improved
- Installation times were reduced, boosting production efficiency
- Customers praised the new lighting for both performance and design
Morgan cited Venta’s clear communication, project diligence, and responsiveness as key success factors.
"We would certainly recommend Venta as a supplier. The collaboration that they've shown throughout the project, the communication and their flexibility have been paramount."
Matt Hole - Managing Director at Morgan Motor Company
Why OEMs and Automotive Brands Trust Venta Global
Whether you're designing a new EV platform or enhancing a classic model, Venta Global provides premium automotive lighting solutions designed for performance, compliance, and brand identity. Our products are used by vehicle manufacturers across the UK, EU, and beyond.
